Services — IV
Reporting written for directors, not marketers.
A short monthly account of what went out, what it achieved, and what we would change — in plain English, with the honest caveats left in.
One page, once a month, no translation needed
Marketing reporting has a bad reputation because it so often deserves one: dashboards of impressions and engagement rates that answer none of the questions a director actually has. Ours is different by design. It tells you what we did, what happened, what it cost, and what we recommend — and where a number flatters more than it informs, we say so.
12
posts published
3
enquiries attributed
Engagement by week
An illustrative report extract — the sentences around the numbers are the point.
What we measure
- ·Enquiries and recruitment applications that can be honestly attributed to social channels
- ·Growth and engagement among the audiences that matter, not follower counts for their own sake
- ·Response times and the handling of anything sensitive that arose in the month
- ·What underperformed, said plainly, and what we are changing because of it
And a phone call when it matters
The report is accompanied by a short call each month with your client partner. Not a presentation — a conversation, with honest advice about what is and is not working.
Questions
Asked, answered plainly.
What does the monthly report contain?
One page: what was published, what it did, which enquiries we can attribute to the channels, and what we would change next month. Figures are explained in sentences, not left to speak for themselves.
Can you prove social media brings us business?
Where an enquiry starts on a social channel, we track and report it honestly. Where the effect is slower — reputation, recruitment, reassurance — we say so plainly rather than dressing up vanity metrics as results.
Will we get access to the underlying data?
Yes. The full platform analytics are yours to see at any time. The report exists because most directors should not have to read them.
Start with a conversation, not a contract.
A half-hour call. We will listen, tell you honestly whether we can help, and put anything we propose in writing. No obligation, no follow-up campaign.