Services — I
Content and publishing, approved before it appears.
We plan, write, design and publish your social media to an agreed calendar. You see every post before the public does — without exception.
Written in your voice, not an agency's
Most social media content fails the simplest test: would the people who run the organisation actually say this? Ours is written to pass it. We learn how your directors speak, what your clients worry about, and what your sector will not forgive — and we write accordingly, in plain British English, without exclamation marks or borrowed enthusiasm.
Design follows the same discipline. Clean, consistent visuals that look like a serious organisation, not a template store.
A publishing calendar you approve
Every month is planned in advance and shared with you as a simple calendar: what is going out, when, and on which channel. You approve the week's content in one sitting, and we handle scheduling, publishing and the housekeeping around it.
An illustrative weekly calendar — every line approved before publication.
What the service includes
- ·A monthly content calendar, planned around your priorities and quiet weeks
- ·All copywriting, in an agreed voice, with a second editorial pass on every post
- ·Design and art direction, including briefs for photography with documented consent
- ·Scheduling and publishing across Facebook, Instagram and LinkedIn
- ·A written approval record for every post, kept for as long as you are a client
Questions
Asked, answered plainly.
How does the approval process work?
Each week you receive the coming content in one place — copy, imagery and scheduling — and nothing is published until you have approved it. Approvals take most clients under fifteen minutes a week.
How often will you post for us?
As often as there is something worth saying — typically three to five posts a week across channels. We would rather publish less than pad your feed with filler.
Do you take the photographs?
We art-direct photography and can arrange a photographer, or brief your team to capture day-to-day moments well. Every image of a client or resident is used only with written, documented consent.
Can our own team still post?
Yes. Many clients keep posting informally alongside our work. We simply agree together what sits with us and what sits with you, so the voice stays consistent.
See what a considered feed looks like.
Our sample work shows the standard: warm, dignified content that families and clients are glad to find. Then let us talk about yours.