The communications side
Someone who can write about care.
Families judge a care provider long before they meet one. We write, design and publish for that audience, and nothing appears until you have approved it.
A separate service from the software, quoted on its own.
What it involves
Four services, done properly.
I
Content & Publishing
Posts written, designed and published to an agreed calendar. Approved by you before they appear anywhere public.
II
Strategy & Voice
A written account of what your organisation sounds like in public, what it talks about, and what it will never say.
III
Community & Response
Comments, messages and reviews handled promptly and with tact — including the difficult ones, which are the ones that matter.
IV
Reporting
A short monthly account of what went out, what it achieved and what we would change — written for directors, not marketers.
How approval works
You see it first, every time.
Drafts land in the same portal your managers already use. Nothing publishes until someone at your office presses approve.
- Every post, with the channel and the time it will go
- Change the wording, or send it back with a note
- Written records of consent for any photograph
- Approve one, or approve the week
Pocket Studio
From their phone to your page, properly
The best care content already happens every day — a carer and a client in the garden, a birthday tea, a hand held at the right moment. Pocket Studio lets your team send those moments over WhatsApp and takes care of everything that should happen next.
- ·Your carers send a photograph to one WhatsApp number — nothing to install, nothing to learn
- ·Consent is checked against your records before anything moves; faces without consent are blurred automatically
- ·The caption writes itself in your voice, with high-performing, sector-specific hashtags added automatically
- ·Approve right there on the phone, and it publishes straight to Facebook and Instagram
Every step is recorded: who sent it, whose consent covered it, who approved it. The registered manager stays in control without becoming the bottleneck.
Sample work — illustrative, not client results
Pocket Studio
online
Arthur won three games straight at the park this afternoon — his opponent took it very well. One for the page? — Sandra
Thank you, Sandra — wonderful photograph. Running the checks now.
✓ Consent verified — Arthur D., on file since March.
One face in the photo has no consent on file. Blur it?
✓ Done — face blurred. Drafting your caption and hashtags now.
Ready for your approval — right here, nothing to log into.
✓ Approved. Publishing now.
In your portal
The tools that come with it.
Taking the writing turns on five tools in the same portal your managers already sign into. They belong to this service, not to the software subscription.
- Social approvals — every post seen by you before it publishes
- Content calendar — what is planned across every channel
- Analytics — reach, engagement and followers, ninety days
- Newsletter — drafted, shared for approval, sent to your list
- Pocket Studio — a carer's phone photo becomes a finished post
The other half of Sterling
The software, separately.
Thirteen tools for the admin around your care management system — rota gaps, supervisions, Care Certificate evidence, meeting notes. A different product, on its own subscription at £295 a month.
You can take either on its own. Nothing here depends on it.
Worth a conversation?
We will show you what we have published for another care provider, and what we would do differently for you.