A communications house for regulated sectors
Your public voice, in safe hands.
Sterling manages social media for organisations whose reputation carries real weight. Every word considered, every post approved by you first.
Who we serve
Social media for sectors where reputation is everything.
Today we work with home-care providers, where families judge you long before they meet you. Financial advisers and law firms will follow. Different sectors, one common thread: a single careless post can cost more than years of good work. We treat your voice accordingly.
Read more: Social media for home care· for financial advisers· for law firms
Featured work
A voice for home care, done with dignity.
Sample work — illustrative, not client results
wrenandwillowcare
Home care · Sussex
♡ 214 ✧ 31 comments
wrenandwillowcare Margaret has been with us for four years. Her carer, Priya, has been there for every one of them. Continuity matters — to families, and to us.
A feed that families are proud to find. Warm, dignified, and true to the work.
An Instagram grid with a deliberate rhythm — people, words, and purpose in equal measure.
Every post planned, written and approved before it goes anywhere near the public.
12
posts published
3
enquiries attributed
Engagement by week
Reporting in plain English — what went out, what it did, and what we would change.
Services
Four things, done properly.
I
Content & Publishing
We write, design and publish your posts. Everything is approved by you before it appears anywhere.
About this serviceII
Strategy & Voice
We agree what your organisation sounds like in public — and what it will never say.
About this serviceIII
Community & Response
Comments, messages and reviews handled promptly and with tact — including the difficult ones.
About this serviceIV
Reporting
A monthly account of what we did and what it achieved, written for directors, not marketers.
About this serviceApproach
How we earn the word “safe”.
“What you say in public should be as considered as what you say in the boardroom.”
We listen before we write
We spend time with your people and your sector before a single word is drafted. Your voice should sound like you on a good day — not like an agency.
Nothing goes out unapproved
You see every post before the public does. We keep written records of consent for any photography, and we understand the compliance expectations of regulated work.
Discretion as standard
We are careful with names, faces and details. If something should not be public, it never will be — and we will tell you when we think a post is unwise.
Plain accounts of progress
No dashboards you need translating. A short monthly report, a phone call when it matters, and honest advice about what is and is not working.
About
The people you would be trusting.
Sterling is a small, senior team. The people you meet are the people who do the work — there is no account-handling layer between you and us.
Start with a conversation, not a contract.
A half-hour call. We will listen, tell you honestly whether we can help, and put anything we propose in writing. No obligation, no follow-up campaign.
Call 07802 644660