Sectors — Home care
Social media for home care, done with dignity.
Families judge a home care provider long before they meet one. We make sure that what they find — on Facebook, on Instagram, in your reviews — reflects the dignity of the work you actually do.
The feed is the first visit
Choosing care for a parent is one of the hardest calls a family ever makes, and it is almost never made cold. Daughters and sons research quietly for weeks: they read your reviews, scroll your photographs, and form a view of your culture before they ever pick up the phone. A neglected page reads as a neglected service — however unfair that is.
We build feeds that answer the question families are really asking: who are these people, and would I trust them with Mum? Carer profiles, long-service stories, consented moments of ordinary kindness — published steadily, in a voice that sounds like your best day.
“They treat Mum like family.”
The sentence every care feed should earn — illustrative
Consent and dignity, handled properly
Care content is only worth publishing if it is gathered honourably. Written consent for every identifiable person, records kept, and an absolute rule that dignity outranks content: if a moment should stay private, it stays private, however good the photograph.
What we publish for care providers
- ·Carer profiles and long-service stories — the strongest trust signal a provider has
- ·Consented family testimonials, presented with restraint
- ·Recruitment content that shows carers a workplace worth joining
- ·Measured responses to every review, including the unfair ones
Pocket Studio
From their phone to your page, properly
The best care content already happens every day — a carer and a client in the garden, a birthday tea, a hand held at the right moment. Pocket Studio lets your team send those moments over WhatsApp and takes care of everything that should happen next.
- ·Your carers send a photograph to one WhatsApp number — nothing to install, nothing to learn
- ·Consent is checked against your records before anything moves; faces without consent are blurred automatically
- ·The caption writes itself in your voice, with high-performing, sector-specific hashtags added automatically
- ·Approve right there on the phone, and it publishes straight to Facebook and Instagram
Every step is recorded: who sent it, whose consent covered it, who approved it. The registered manager stays in control without becoming the bottleneck.
Sample work — illustrative, not client results
Pocket Studio
online
Arthur won three games straight at the park this afternoon — his opponent took it very well. One for the page? — Sandra
Thank you, Sandra — wonderful photograph. Running the checks now.
✓ Consent verified — Arthur D., on file since March.
One face in the photo has no consent on file. Blur it?
✓ Done — face blurred. Drafting your caption and hashtags now.
Ready for your approval — right here, nothing to log into.
✓ Approved. Publishing now.
Questions
Asked, answered plainly.
How do you handle consent for photographs of clients?
Nothing showing an identifiable client or resident is ever published without written, documented consent — from the person themselves or the appropriate representative. We keep the records, and we brief your care team on capturing moments respectfully.
Does social media actually bring care enquiries?
It rarely produces the first phone call on its own — but it is almost always checked before that call is made. A warm, credible feed converts families who were already considering you, and it is one of the strongest recruitment tools a provider has.
Can it help us recruit carers?
Yes, and for many of our care clients recruitment is the larger return. Carers want to work somewhere that visibly values its people; profiles of long-serving staff and honest day-in-the-life content consistently outperform job adverts.
Do you understand CQC expectations?
We understand the regulatory sensitivities of publishing about care: consent, dignity, safeguarding and the difference between celebrating the work and exploiting it. Anything that touches an individual is approved by your registered manager first.
Talk to us before your next family looks you up.
A half-hour conversation about your provider, your recruitment pressure and what your public presence says today. Honest advice, whether or not we work together.