Who we serve
Sectors where reputation is everything.
Sterling works with organisations whose public voice carries regulatory and human weight. One careless post can cost more than years of good work — so we specialise in the sectors where that is most true.
I
Home care providers
Families judge a care provider long before they meet one. We build feeds that reflect the dignity of the work — with consent handled properly and CQC expectations understood.
Social media for home careII
Financial advisers
Every public word from an adviser sits within a regulated frame. We publish educational, compliant content with an approval trail your compliance function will respect.
Social media for financial advisersIII
Law firms
Discretion is the whole job. We give firms a considered public voice — authoritative, useful and entirely free of anything a client could regret.
Social media for law firmsWhy specialise
Caution is a craft.
A generalist agency treats caution as a brake on creativity. We treat it as the brief. Working only with reputation-sensitive sectors means our writers, our approval workflow and our instincts are all tuned to organisations for whom trust is the entire product.
If your sector is not listed but shares the same weight — schools, charities, clinics — the approach carries over. Ask us.
Start with a conversation, not a contract.
A half-hour call. We will listen, tell you honestly whether we can help, and put anything we propose in writing. No obligation, no follow-up campaign.